Driving Product Decisions Through Research Clarity
Senior UX Researcher with 6.5+ years leading mixed-method research across fintech and high-trust financial systems. I specialize in payments, onboarding, risk-sensitive workflows, and revenue-critical product decisions in complex, global environments.
I translate ambiguity in payment and financial systems into structured insight. From foundational discovery to rapid validation, I help product teams navigate trust, risk, compliance constraints, and conversion tradeoffs. My work spans onboarding, payment authorization, risk validation, and retention systems where research directly shapes roadmap and revenue outcomes.
My Work
Selected work across payments, risk-sensitive flows, and growth-critical product decisions.
01
Redesigning Activation Systems Across Global Regions
Domain
Payments
Led multi-regional study to diagnose why high-quality optimization insights weren't driving commercial action, reframing from tool adoption to activation system design.
In-depth Interviews
Systems Thinking
Journey Mapping
02
International Health Research Across 3 Markets
Domain
Wellness
Mixed-methods study across India, Brazil, and Indonesia revealing fitness app's motivational architecture was culturally misaligned with communal health contexts.
Interviews, Survey, Usability Testing
Workshop Facilitation
Cultural Analysis
03
Diagnosing Behavioral Drivers of Trader Churn
Outcome
Reactivation Path
Mixed Methods (Quant + Qual)
Survey & Interviews
Competitive Analysis
04
Multi-Segment Adoption Research in India Market
Approach
Daily Synthesis
Multi-segment study identifying setup complexity and measurement gaps as primary blockers to messaging ads adoption across diverse business types.
In-depth Interviews
Daily Synthesis
Pattern Recognition
05
Reframing Automation Adoption as Decision Safety
Research Type
Decision Study
Qualitative study revealing automation adoption hinges on defensibility, not preference reframing product strategy from education to explainability.
In-depth Interviews
Decision-Making Analysis
Hypothesis-Driven Research
06
Mitigating Churn Risk During Platform Migration
Focus
Usability Testing
Behavioral Analysis
Sentiment Review
07
Building a Strategic Listening Engine
Outcome
Diagnostic System
Sequential Mixed-Methods
Large-Scale Survey
Cohort Segmentation
08
Evaluating Commodity Trading Experience
Approach
Evaluative Research
Identified a 71% user win-back opportunity by pivoting from "pricing cuts" to "financial wellness."
NPS/CSAT Surveys
Moderated Usability Interviews
Friction Analysis
09
Rapid Validation Using Remote Testing
Outcome
Pre-Launch Fix
Moderated Usability Testing
Unmoderated Remote Testing
Task Success Analysis
Redesigned a fragmented platform architecture by aligning navigation with user mental models, improving task findability from 67% to 89%.
Hybrid Card Sorting
Tree Testing
First-Click Testing
10
Information Architecture Redesign
Outcome
Discoverability
When Teams Typically Call Me In
When users hesitate, drop off, or don’t trust the system
Uncovering hidden friction, trust gaps, and decision blockers that metrics alone can’t explain.
When AI or automation needs to be trusted, explained, and defended
Research into mental models, explainability, and accountability so decisions can be defended internally.
When data exists but decisions still feel uncertain
Turning ambiguous signals into clear insights that support confident product and strategy decisions.
When research needs to influence strategy, not just features
Synthesis and storytelling designed to align teams and shape direction, not just validate ideas.
Get to Know Me
I’m a Senior UX Researcher working in complex, revenue-sensitive product environments primarily across fintech, stock markets, and payments. My focus is helping teams make defensible decisions under uncertainty, especially when retention, trust, and performance are at stake.
I have led Voice of Customer (VoC) programs, including structured NPS diagnostics, transforming sentiment tracking into a segmented retention strategy. My work spans both generative and evaluative research from diagnosing churn and pricing sensitivity to validating high-risk features through usability testing and behavioral analysis.
I’m most effective when teams face hesitation, low trust, uneven adoption, or operational volatility. Whether it’s platform migration, performance regression, pricing perception, or feature parity, I translate ambiguous signals into clear, prioritized actions.
I believe strong research reduces the cost of being wrong. My role is not just to surface insights but to protect product focus, guide roadmap decisions, and strengthen long-term retention in high-stakes ecosystems.
Contact
📞 Phone: +91-9619481230
🔗LinkedIn: https://www.linkedin.com/in/anjaneshs/
Research Impact at a Glance
Research Depth
User Conversations
400+ in-depth interviews shaping decisions across products.
Product Metrics
Experience Metrics (NPS/Csat)
Established NPS and supporting experience metrics, enabling teams to continuously monitor satisfaction and prioritize improvements.
Mixed Methods
Improved User Experience
Research-led changes improved retention, satisfaction, and confidence in high-stakes workflows.
Strategic Influence
Beyond Usability
Insights informed roadmaps, positioning, and how teams evaluated success.