Driving Product Decisions Through Research Clarity
Senior UX Researcher with 6.5+ years leading mixed-method research across complex digital products in fintech and global markets.
I design and execute research that translates ambiguity into structured insight. From foundational discovery to evaluative validation, I help product and design teams make confident decisions grounded in real user behavior. My work spans payments, international experiences, and complex financial systems where precision and clarity directly shape product outcomes.
Case Studies
01
Unlocking a 71% Reactivation Opportunity
Impact
Identified a 71% user win-back opportunity by pivoting the product strategy from "pricing cuts" to "financial wellness." My research prioritized critical risk-management features (like a 'Kill Switch') on the Q4 roadmap to stop user burnout.
Mixed Methods (Quant + Qual)
Survey (n=622)
User Interviews (n=31)
Impact
Reframed underperforming Lead→Account conversion from a content problem to a structural activation gap.
Surfaced financial (AMC duplication), psychological (confidence), and CTA architecture barriers, influencing growth strategy toward pricing experimentation and structured activation pathways.
02
When Free Education Failed to Convert
Generative research
Diagnostic Funnel Research
User Interviews
05
Mitigating Churn Risk During a Mandatory Platform Migration
Impact
Identified a 50% churn risk among high-value traders during the legacy app sunset and reframed “change resistance” as workflow regression. My research prioritized performance parity (Dark Mode, data density, order-flow restoration) to stabilize migration and protect revenue.
Behavioral Analysis
Sentiment Review
Cohort Segmentation
03
Rapid Validation: De-risking the Basket Order Launch
Impact
Piloted Useberry for remote prototype testing, uncovering a 36% task completion rate on feature discovery. Enabled low-cost navigation fixes before release and introduced rapid unmoderated testing into the research stack.
Unmoderated Testing
Prototype Validation
Useberry (Heatmaps + Click Paths)
06
Strategic Analysis of a 9-Point NPS Drop
Impact
Diagnosed NPS volatility by separating market-driven dissatisfaction from product-driven friction. Research elevated platform latency and customer support to P0 retention priorities, protecting high-frequency trading cohorts.
Voice of Customer (VOC)
Cohort Segmentation
NPS Diagnostics
04
Bridging the Feature Parity Gap for Advanced Traders
Impact
Mapped advanced trader workflows to identify execution, risk-control, and data integrity gaps driving migration. Influenced prioritization of “Exit All,” bulk actions, and reliability fixes as revenue defense levers.
Ethnographic Interviews
Workflow Mapping
Competitive Analysis
When Teams Typically Call Me In
When users hesitate, drop off, or don’t trust the system
Uncovering hidden friction, trust gaps, and decision blockers that metrics alone can’t explain.
When AI or automation needs to be trusted, explained, and defended
Research into mental models, explainability, and accountability so decisions can be defended internally.
When data exists but decisions still feel uncertain
Turning ambiguous signals into clear insights that support confident product and strategy decisions.
When research needs to influence strategy, not just features
Synthesis and storytelling designed to align teams and shape direction, not just validate ideas.
Get to Know Me
I’m a Senior UX Researcher working in complex, revenue-sensitive product environments primarily across fintech, stock markets, and payments. My focus is helping teams make defensible decisions under uncertainty, especially when retention, trust, and performance are at stake.
I have led Voice of Customer (VoC) programs, including structured NPS diagnostics, transforming sentiment tracking into a segmented retention strategy. My work spans both generative and evaluative research from diagnosing churn and pricing sensitivity to validating high-risk features through usability testing and behavioral analysis.
I’m most effective when teams face hesitation, low trust, uneven adoption, or operational volatility. Whether it’s platform migration, performance regression, pricing perception, or feature parity, I translate ambiguous signals into clear, prioritized actions.
I believe strong research reduces the cost of being wrong. My role is not just to surface insights but to protect product focus, guide roadmap decisions, and strengthen long-term retention in high-stakes ecosystems.
Contact
📞 Phone: +91-9619481230
🔗LinkedIn: https://www.linkedin.com/in/anjaneshs/
Research Impact at a Glance
400+
Research Conversations
In-depth interviews shaping decisions across products.
+25 points
NPS improvement
Enabled by targeted discovery and evaluative research initiatives.
Implemented Key metrics mesuring Key aspescts to enhance
Mixed Methods
Improved User Experience
Research-led changes improved retention, satisfaction, and confidence in high-stakes workflows.
Strategic Influence
Beyond Usability
Insights informed roadmaps, positioning, and how teams evaluated success.